The impact of hospital brand image on service quality, patient satisfaction and loyalty

Chao-Chan Wu

doi:10.5897/AJBM10.1347

African Journal of
Business Management

Abbreviation: Afr. J. Bus. Manage.
Language: English
ISSN: 1993-8233
DOI: 10.5897/AJBM
Start Year: 2007
Published Articles: 4194

Full Length Research Paper

The impact of hospital brand image on service quality, patient satisfaction and loyalty

Chao-Chan Wu

Department of Cooperative Economics, Feng Chia University, 100, Wen-Hwa Road, Seatwen, Taichung 40724, Taiwan.
Email: [email protected] [email protected]

Article Number - 2D2C9AC21029
Vol.5(12), pp. 4873-4882 , June 2011
https://doi.org/10.5897/AJBM10.1347

Accepted: 08 February 2011
Published: 30 June 2011

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