African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4190

Full Length Research Paper

An empirical study on assessing brand equity for global shipping carrier-based logistics service providers

Ji-Feng Ding1*, Kuo-Liang Lee2 and Shu-Chen Lin2
1Department of Aviation and Maritime Transportation Management, Chang Jung Christian University, No. 396, Sec. 1, Chang-Rong Rd., Gui-Ren, Tainan County 711, Taiwan. 2Department of Marketing and Distribution Management, Overseas Chinese University, Taichung, Taiwan.
Email: [email protected]

  •  Accepted: 05 October 2010
  •  Published: 18 August 2011

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