An empirical study on assessing brand equity for global shipping carrier-based logistics service providers
Ji-Feng Ding1*, Kuo-Liang Lee2 and Shu-Chen Lin2
1Department of Aviation and Maritime Transportation Management, Chang Jung Christian University, No. 396, Sec. 1, Chang-Rong Rd., Gui-Ren, Tainan County 711, Taiwan.
2Department of Marketing and Distribution Management, Overseas Chinese University, Taichung, Taiwan.
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