Redefining organizational practice through narratives: Unraveling the Eskom backstage
Petra Pelkman1 and Marcel Veenswijk2
1PhD Researcher Cultural Change, Faculty of Social Science, Department of Culture, Organization and Management, Free University Amsterdam,Buitenveldertselaan 3, Metropolitan building, 1082 VA Amsterdam. Also works as a consultant for the strategy implementation firm Tracktion BV, Frans Halslaan 57, Postbus 2199, 1200 CD Hilversum. In 2008 Tracktion is starting a branche in South Africa.
2Professor of Management on Cultural Change, Faculty of Social Science, Department of Culture, Organization and Management, Free University Amsterdam, Buitenveldertselaan 3, Metropolitan building ,1082 VA Amsterdam.
Email: [email protected]
