The impacts of brand equity, brand attachment, product involvement and repurchase intention on bicycle users

Yun-Tsan Lin Shui-Chuan Chen; Chuan-Sheng Hung

doi:10.5897/AJBM10.862

African Journal of
Business Management

Abbreviation: Afr. J. Bus. Manage.
Language: English
ISSN: 1993-8233
DOI: 10.5897/AJBM
Start Year: 2007
Published Articles: 4193

Full Length Research Paper

The impacts of brand equity, brand attachment, product involvement and repurchase intention on bicycle users

Yun-Tsan Lin1* Shui-Chuan Chen2 and Chuan-Sheng Hung2

1Department of Leisure Industry Management, National Chin-Yi University of Technology, 35, Lane 215, Section 1, Cung-Shan Road, Taiping City, Taichung County, 411 Taiwan. 2Department of Industrial Engineering and Management, National Chin-Yi University of Technology, 35, Lane 215, Section 1, Cung-Shan Road, Taiping City, Taichung County, 411 Taiwan.
Email: [email protected], [email protected].

Article Number - 766C0E224552
Vol.5(14), pp. 5910-5919 , July 2011
https://doi.org/10.5897/AJBM10.862

Accepted: 15 September 2010
Published: 31 July 2011

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