The impacts of brand equity, brand attachment, product involvement and repurchase intention on bicycle users
Yun-Tsan Lin1* Shui-Chuan Chen2 and Chuan-Sheng Hung2
1Department of Leisure Industry Management, National Chin-Yi University of Technology, 35, Lane 215, Section 1, Cung-Shan Road, Taiping City, Taichung County, 411 Taiwan.
2Department of Industrial Engineering and Management, National Chin-Yi University of Technology, 35, Lane 215, Section 1, Cung-Shan Road, Taiping City, Taichung County, 411 Taiwan.
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