African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

Turkish consumers’ purchase attitude and behaviours towards Kahramanmaras type ice cream as a local branded product

Yavuz TOPCU* and Ahmet Semih UZUNDUMLU
Department of Agricultural Economics, Collage of Agriculture, Ataturk University, 25240-Erzurum, Turkey.
Email: [email protected]

  •  Accepted: 25 October 2011
  •  Published: 29 August 2012

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