African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

A reference model perspective for conventional business narrative analysis: An essay on an entrepreneurial narrative

Elga Costa1,2* and João José Pinto Ferreira1
1INESC Porto, Faculdade de Engenharia, Universidade do Porto, Rua Dr. Roberto Frias, 4200-465 Porto, Portugal. 2Escola Superior de Estudos Industriais e de Gestão, Instituto Politécnico do Porto, Rua Dr. Roberto Frias, 712, 4200-465 Porto, Portugal.
Email: [email protected]

  •  Accepted: 21 February 2012
  •  Published: 11 July 2012

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