The influence of product contagion effect on consumer evaluation: The moderating role of cognitive style

Chien-Huang Lin; Li-Chin Shih; Ying-Ting Chen

doi:10.5897/AJBM11.392

African Journal of
Business Management

Abbreviation: Afr. J. Bus. Manage.
Language: English
ISSN: 1993-8233
DOI: 10.5897/AJBM
Start Year: 2007
Published Articles: 4194

Full Length Research Paper

The influence of product contagion effect on consumer evaluation: The moderating role of cognitive style

Chien-Huang Lin, Li-Chin Shih* and Ying-Ting Chen

Department of Business Administration, National Central University, Jhongli City, Taoyuan County 32001, Taiwan, R. O. C.
Email: [email protected], [email protected]

Article Number - 81EAFD014756
Vol.5(26), pp. 10369-10375 , October 2011
https://doi.org/10.5897/AJBM11.392

Accepted: 31 March 2011
Published: 28 October 2011

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