African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4193

Full Length Research Paper

A management perspective on the current status of referral marketing in the property selling industry

M. Roberts-Lombard
Department of Marketing Management, University of Johannesburg, Kingsway Campus, Auckland Park, Johannesburg, South Africa.
Email: [email protected]

  •  Accepted: 17 February 2011
  •  Published: 18 April 2011

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