African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4154

Review

A critical review of relationship marketing: Strategies to include community into marketing in development contexts

Fernando Juárez
Universidad del Rosario, Bogotá, Colombia. 
Email: [email protected]

  •  Accepted: 17 November 2011
  •  Published: 30 December 2011

Article Metrics

Total Views
0
Total Downloads
0
CrossRef Citations
0
See more citations on Google Scholar