African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Review

Towards an integration of sensory research and marketing in new food products development: A theoretical and methodological review

  Mariarosaria Simeone* and Giuseppe Marotta
  Department of Economic and Social Systems Analysis, University of Sannio, Via delle Puglie 82, 82100 Benevento, Italia.
Email: [email protected]

  •  Accepted: 21 December 2010
  •  Published: 29 December 2010

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