Testing the dimensionality of Consumer Ethnocentrism Scale (CETSCALE) among a young Malaysian consumer market segment

Poh-Chuin Teo; Osman Mohamad; T. Ramayah

doi:10.5897/AJBM10.1185

African Journal of
Business Management

Abbreviation: Afr. J. Bus. Manage.
Language: English
ISSN: 1993-8233
DOI: 10.5897/AJBM
Start Year: 2007
Published Articles: 4193

Full Length Research Paper

Testing the dimensionality of Consumer Ethnocentrism Scale (CETSCALE) among a young Malaysian consumer market segment

Poh-Chuin Teo1*, Osman Mohamad2 and T. Ramayah1

1School of Management, Unviersiti Sains Malaysia, Malaysia. 2Graduate School of Business, Unviersiti Sains Malaysia, Malaysia.
Email: [email protected]

Article Number - DD379E729572
Vol.5(7), pp. 2805-2816 , April 2011
https://doi.org/10.5897/AJBM10.1185

Accepted: 25 November 2010
Published: 04 April 2011

Copyright © 2024 Author(s) retain the copyright of this article.
This article is published under the terms of the Creative Commons Attribution License 4.0.