Testing the dimensionality of Consumer Ethnocentrism Scale (CETSCALE) among a young Malaysian consumer market segment
Poh-Chuin Teo1*, Osman Mohamad2 and T. Ramayah1
1School of Management, Unviersiti Sains Malaysia, Malaysia.
2Graduate School of Business, Unviersiti Sains Malaysia, Malaysia.
Email: [email protected]