African Journal of Business Management - Article Cited by

African Journal of
Business Management

Abbreviation: Afr. J. Bus. Manage.
Language: English
ISSN: 1993-8233
DOI: 10.5897/AJBM
Start Year: 2007
Published Articles: 4193

Full Length Research Paper

Facebook from socializing to advertising: An empirical study on the effect of Facebook as an advertising tool in Egypt

Azer Jaylan

Azer Jaylan
Cardiff Metropolitan University, United Kingdom.
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Article Number - 2C5C7E256704
Vol.9(24), pp. 796-813 , December 2015
https://doi.org/10.5897/AJBM2015.7866

Received: 05 July 2015
Accepted: 17 August 2015
Published: 28 December 2015

Copyright © 2024 Author(s) retain the copyright of this article.
This article is published under the terms of the Creative Commons Attribution License 4.0.

CrossRef Citations (3)

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1.

Azer Jaylan,Alexander Matthew, . (2020) Negative customer engagement behaviour: the interplay of intensity and valence in online networks . Journal of Marketing Management

2.

Azer Jaylan,Alexander Matthew, . (2020) Direct and indirect negatively valenced engagement behavior . Journal of Services Marketing

3.

Jena Sarat Kumar, . (2023) Impact of customer-centric approach and customer dissatisfying cost on supply chain profit under price competition . Journal of Business & Industrial Marketing

Copyright © 2024 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

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