African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4193

Full Length Research Paper

Facebook from socializing to advertising: An empirical study on the effect of Facebook as an advertising tool in Egypt

Azer Jaylan
  • Azer Jaylan
  • Cardiff Metropolitan University, United Kingdom.
  • Google Scholar


  •  Received: 05 July 2015
  •  Accepted: 17 August 2015
  •  Published: 28 December 2015

How to cite this article

APA /
Jaylan, A. (2015). Facebook from socializing to advertising: An empirical study on the effect of Facebook as an advertising tool in Egypt. African Journal of Business Management, 9(24), 796-813.
Chicago /
Azer Jaylan. "Facebook from socializing to advertising: An empirical study on the effect of Facebook as an advertising tool in Egypt." African Journal of Business Management 9, no. 24 (2015): 796-813.
MLA /
Azer Jaylan. "Facebook from socializing to advertising: An empirical study on the effect of Facebook as an advertising tool in Egypt." African Journal of Business Management 9.24 (2015): 796-813.