A study of the factors that affect the impulsive cosmetics buying of female consumers in Kaohsiung

Feng Xuanxiaoqing; Dong-Jenn Yang; Kuang Chuan Huang

doi:10.5897/AJBM11.2187

African Journal of
Business Management

Abbreviation: Afr. J. Bus. Manage.
Language: English
ISSN: 1993-8233
DOI: 10.5897/AJBM
Start Year: 2007
Published Articles: 4193

Full Length Research Paper

A study of the factors that affect the impulsive cosmetics buying of female consumers in Kaohsiung

Feng Xuanxiaoqing1, Dong-Jenn Yang2 and Kuang Chuan Huang3

1School of journalism and Communication, Xiamen University, Room 504, Furong 12, No. 422, Siming South Road, Xiamen, Fujian, P. R. China. 2Department of Business Administration, I-Shou Univerty of Taiwan, Republic of China. 3I-Shou University, Taiwan, Republic of China.
Email: [email protected]

Article Number - 305FD9818333
Vol.6(2), pp. 652-657 , January 2012
https://doi.org/10.5897/AJBM11.2187

Accepted: 19 September 2011
Published: 18 January 2012

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