African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4193

Full Length Research Paper

Determinants of consumer retention in cellular industry of Pakistan

  Jawaria Fatima Ali1, Imran Ali1, 2*, Kashif ur Rehman2, Ayse Kucuk Yilmaz3, Nadeem Safwan4 and Hasan Afzal5
  1Department of Management Sciences, COMSATS Institute of Information Technology, Lahore, Pakistan. 2IQRA University Islamabad, Pakistan. 3Department of Aviation Management, School of Civil Aviation, Anadolu University, Eskisehir, Turkey. 4FUIEMS, Foundation University Islamabad, Pakistan. 5Independent Researcher, Hong Kong.
Email: [email protected]

  •  Accepted: 09 June 2010
  •  Published: 30 September 2010

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