African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4193

Full Length Research Paper

Using the Importance-Performance Analysis (IPA) approach to measure the service quality of mobile application stores in Taiwan

  Li-Jen Yang1, Tzu-Chuan Chou1 and Ji-Feng Ding2      
  1Department of Information Management, National Taiwan University of Science and Technology, Taiwan. 2Department of Aviation and Maritime Transportation Management, Chang Jung Christian University, Taiwan.  
Email: [email protected]

  •  Accepted: 10 November 2010
  •  Published: 30 June 2011

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