African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4193

Full Length Research Paper

Exploring relationship drivers’ toward loyalty card programs

Che Aniza Binti Che Wel*, Sallehuddin Mohd Nor and Azhar Hj. Ahmad
Faculty of Economics and Management, School of Management, Universiti Kebangsaan Malaysia, 43600 UKM Bangi, Malaysia.
Email: [email protected], [email protected]

  •  Accepted: 05 May 2011
  •  Published: 04 August 2011

CrossRef Citations (0)

See more citations on Google Scholar
1
No citation found

Copyright © 2024 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

Back to Vol. 5 No. 15
Back to articles
  • Articles on Google by:
SUBSCRIBE TO RSS
SUBMIT MANUSCRIPT
CONFERENCES