African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4190

Review

Relationship marketing: Strategic and tactical challenges for SMEs

W. Saungweme Percy1*, Naicker Visvanathan1 and Chuma Watson2
  1School of Business and Finance, University of the Western Cape, South Africa. 2Midlands State University, Zimbabwe.
Email: [email protected]

  •  Accepted: 06 September 2010
  •  Published: 04 October 2010

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