African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4193

Full Length Research Paper

Impact of spam advertisement through e-mail: A study to assess the influence of the anti-spam on the e-mail marketing

  Mostafa Raad1, Norizan Mohd Yeassen1, Gazi Mahabubul Alam2*, B. B. Zaidan3 and A. A. Zaidan3
  1Information System Department, Faculty of Computer Science and Information Technology, University of Malaya, 50603 Kuala Lumpur, Malaysia. 2Faculty of Education, University of Malaya, 50603 Kuala Lumpur, Malaysia. 3Faculty of Engineering, Multimedia University, 63100 Cyberjaya, Selangor Darul Ehsan, Malaysia.
Email: [email protected]

  •  Accepted: 27 August 2010
  •  Published: 04 September 2010

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