Exploration of the differences in Taiwanese women’s purchasing decisions towards luxury goods and general products
Ching-Yaw Chen1, Chia-Hui Chao2, Yu-Je Lee3* and TSAI, Pei-chuan4
1Graduate School of Business Administration, Shu-Te University, Taiwan, R.O.C.
2Department of Information Management, Hsing Wu Institute of Technology, Taiwan, R.O.C.
3Department of Marketing Management, Takming University of Science and Technology, Taiwan.
4Graduate School of Business Administration, Shu-Te University, Taiwan, R.O.C.
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