African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

Internal marketing as a driver of market orientation and co-creation culture in the tourism sector

María Leticia Santos-Vijande
  • María Leticia Santos-Vijande
  • Universidad de Oviedo, Spain.
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Begoña Álvarez Álvarez
  • Begoña Álvarez Álvarez
  • Universidad de Oviedo, Spain.
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  • Google Scholar
Nuria García Rodríguez
  • Nuria García Rodríguez
  • Universidad de Oviedo, Spain.
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  • Google Scholar


  •  Accepted: 21 October 2011
  •  Published: 04 April 2012

CrossRef Citations (2)

See more citations on Google Scholar
1.
The Emerald Handbook of Luxury Management for Hospitality and Tourism
2.

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