African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

Sunday consumer behavior: A case study in retail marketing

Pierluigi Passaro
  • Pierluigi Passaro
  • Department of Economy, Management and Law Company, University of Bari Aldo Moro, Italy.
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Paola Perchinunno
  • Paola Perchinunno
  • Department of Economy, Management and Law Company, University of Bari Aldo Moro, Italy.
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Dario Schirone
  • Dario Schirone
  • Department of Economy, Management and Law Company, University of Bari Aldo Moro, Italy.
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  •  Received: 28 July 2020
  •  Accepted: 05 October 2020
  •  Published: 30 November 2020

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