November 2018
The influence of ethnocentrism and Halal trust on attitudes toward products from non-Muslim countries: A study of Moroccan consumers
Several studies show that the consumer ethnocentrism is capable of influencing consumption patterns both in terms of negative impact on consumer attitudes toward foreign products and positive influence on the intention to purchase domestic offers. The study extends the investigation of this research area toward Muslim countries, analysing the impact of interactions between consumer ethnocentrism and halal trust on the...
November 2018
Exploring the determinants for a successful family entrepreneurship: Empirical evidences from Punjab Province
Family businesses are the main entrepreneurial powers of today in the global economy, but the low survival rate is the main concern all over the world. Family entrepreneurship is the most successful business, where assets, personal involvement, and hired temporary employees help to improve the success of the business. Family businesses contribute about 45-75% to Gross Domestic Product (GDP) and provide job opportunities...
Advertisement
Advertisement
