African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4164

Full Length Research Paper

Internal equity and customer relationship management in developing countries: A quantitative and a comparative study of three private companies in Burkina Faso

Théophile Bindeouè Nasse
  • Théophile Bindeouè Nasse
  • Department of Management Sciences, New Dawn University, Ouagadougou, Burkina Faso.
  • Google Scholar


  •  Received: 05 September 2018
  •  Accepted: 19 November 2018
  •  Published: 14 January 2019

How to cite this article

APA /
Nasse, T. B. (2019). Internal equity and customer relationship management in developing countries: A quantitative and a comparative study of three private companies in Burkina Faso. African Journal of Business Management, 13(1), 37-47.
Chicago /
Th&eophile Bindeouè Nasse,  . "Internal equity and customer relationship management in developing countries: A quantitative and a comparative study of three private companies in Burkina Faso." African Journal of Business Management 13, no. 1 (2019): 37-47.
MLA /
Th&eophile Bindeouè Nasse,  . "Internal equity and customer relationship management in developing countries: A quantitative and a comparative study of three private companies in Burkina Faso." African Journal of Business Management 13.1 (2019): 37-47.