African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4193

Review

Designing the strategic marketing mixture model for tourism industry

Seyedahmad Beheshti*
  • Seyedahmad Beheshti*
  • Khomein Branch, Islamic Azad University, khomein, Iran.
  • Google Scholar
Iman Zare
  • Iman Zare
  • Department of Accounting, payame Noor University, I.R. of Iran.
  • Google Scholar


  •  Received: 10 September 2012
  •  Accepted: 05 May 2015
  •  Published: 14 June 2015

How to cite this article

APA /
Beheshti, S. & Zare, I. (2015). Designing the strategic marketing mixture model for tourism industry. African Journal of Business Management, 9(11), 463 - 477.
Chicago /
Seyedahmad Beheshti and Iman Zare. "Designing the strategic marketing mixture model for tourism industry." African Journal of Business Management 9, no. 11 (2015): 463 - 477.
MLA /
Seyedahmad Beheshti and Iman Zare. "Designing the strategic marketing mixture model for tourism industry." African Journal of Business Management 9.11 (2015): 463 - 477.