African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

Branding satisfaction in the airline industry: A comparative study of Malaysia Airlines and Air Asia

Kee Mun, Wong* and Ghazali, Musa
Faculty of Business and Accountancy, University of Malaya, 50603 Kuala Lumpur, Malaysia.
Email: [email protected]

  •  Accepted: 23 March 2011
  •  Published: 18 April 2011

How to cite this article

APA /
Wong, K. M., & Musa, G. (2011). Branding satisfaction in the airline industry: A comparative study of Malaysia Airlines and Air Asia. African Journal of Business Management, 5(8), 3410-3423.
Chicago /
Kee Mun, Wong and Ghazali, Musa. "Branding satisfaction in the airline industry: A comparative study of Malaysia Airlines and Air Asia." African Journal of Business Management 5, no. 8 (2011): 3410-3423.
MLA /
Kee Mun, et al. "Branding satisfaction in the airline industry: A comparative study of Malaysia Airlines and Air Asia." African Journal of Business Management 5.8 (2011): 3410-3423.
DOI /
https://doi.org/10.5897/AJBM2010.1073
URL /
https://academicjournals.org/journal/AJBM/article-abstract/A7FC6C534912

Copyright © 2024 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

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