African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4135

Full Length Research Paper

Strategic image management: The image of the City of São Paulo/SP

Alexandre Luzzi Las Casas
  • Alexandre Luzzi Las Casas
  • Pontificia Universidade Catolica de São Paulo, Brazil.
  • Google Scholar
Ana Paula Maiochi Silverio
  • Ana Paula Maiochi Silverio
  • Pontificia Universidade Catolica de São Paulo, Brazil.
  • Google Scholar


  •  Received: 21 August 2014
  •  Accepted: 05 March 2015
  •  Published: 28 March 2015

How to cite this article

APA /
Casas, A. L. L., & Silverio, A. P. M. (2015). Strategic image management: The image of the City of São Paulo/SP. African Journal of Business Management, 9(6), 288-297.
Chicago /
Alexandre Luzzi Las Casas and Ana Paula Maiochi Silverio. "Strategic image management: The image of the City of São Paulo/SP." African Journal of Business Management 9, no. 6 (2015): 288-297.
MLA /
Alexandre Luzzi Las Casas and Ana Paula Maiochi Silverio. "Strategic image management: The image of the City of São Paulo/SP." African Journal of Business Management 9.6 (2015): 288-297.