African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4193

Full Length Research Paper

Story beneath story: Do magazine articles reveal forthcoming returns on stock market?

Aamir Sarwar
  • Aamir Sarwar
  • Institute of Business and Information Technology, Punjab University, Allama Iqbal Campus, Pakistan.
  • Google Scholar
Qurat-ul-ain Mazhar
  • Qurat-ul-ain Mazhar
  • Institute of Business and Information Technology, Punjab University, Allama Iqbal Campus, Pakistan.
  • Google Scholar


  •  Received: 19 July 2017
  •  Accepted: 25 July 2017
  •  Published: 14 October 2017

How to cite this article

APA /
Sarwar, A., & Mazhar, Q. (2017). Story beneath story: Do magazine articles reveal forthcoming returns on stock market?. African Journal of Business Management, 11(19), 564-581.
Chicago /
Aamir Sarwar and Qurat-ul-ain Mazhar. "Story beneath story: Do magazine articles reveal forthcoming returns on stock market?." African Journal of Business Management 11, no. 19 (2017): 564-581.
MLA /
Aamir Sarwar and Qurat-ul-ain Mazhar. "Story beneath story: Do magazine articles reveal forthcoming returns on stock market?." African Journal of Business Management 11.19 (2017): 564-581.