African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4193

Full Length Research Paper

Assortment planning: Strategic perception of retail owners and managers in Brazil

Claudimar Pereira da Veiga
  • Claudimar Pereira da Veiga
  • Pontifical Catholic University of Parana, Brazil
  • Google Scholar
Cassia Rita Pereira da Veiga
  • Cassia Rita Pereira da Veiga
  • Pontifical Catholic University of Parana, Brazil
  • Google Scholar
Anderson Catapan
  • Anderson Catapan
  • Federal Technological University of Parana, Brazil.
  • Google Scholar
Ubirata Tortato
  • Ubirata Tortato
  • Pontifical Catholic University of Parana, Brazil.
  • Google Scholar
Edilson Antonio Catapan
  • Edilson Antonio Catapan
  • Federation of Industries of the State of Parana, Brazil.
  • Google Scholar
Eduardo Vaz da Costa Junior
  • Eduardo Vaz da Costa Junior
  • Federation of Industries of the State of Parana, Brazil.
  • Google Scholar


  •  Received: 11 February 2013
  •  Accepted: 21 August 2014
  •  Published: 14 October 2014

How to cite this article

APA /
da Veiga, C. P., da Veiga, C. R. P., Catapan, A., Tortato, U., Catapan, E. A., & da Costa Junior, E. V. (2014). Assortment planning: Strategic perception of retail owners and managers in Brazil. African Journal of Business Management, 8(19), 903-912.
Chicago /
Claudimar Pereira da Veiga, C&assia Rita Pereira da Veiga, Anderson Catapan, Ubiratã Tortato, Edilson Antonio Catapan and Eduardo Vaz da Costa Junior. "Assortment planning: Strategic perception of retail owners and managers in Brazil." African Journal of Business Management 8, no. 19 (2014): 903-912.
MLA /
Claudimar Pereira da Veiga, et al. "Assortment planning: Strategic perception of retail owners and managers in Brazil." African Journal of Business Management 8.19 (2014): 903-912.