African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Table of Content: April 2009; 1(1)

April 2009

Investigating service quality dimensions in South African motor vehicle servicing

    The motor industry plays a critical role in the economy of South Africa, with respect to both GDP and employment. Service quality is a fundamental aspect of service provision, and this is especially the case with motor vehicles, where substantial profits are generated in the servicing of vehicles. The study was conducted using a convenience sample of 761 respondents who were owners of various...

Author(s): A. Berndt

April 2009

Competitive intelligence and marketing effectiveness in corporate organizations in Nigeria

  The purpose of this paper is to assess the impact of competitive intelligence on the marketing effectiveness of corporate organizations. While much empirical works have centered on marketing effectiveness, the generalizability of its relationship to competitive intelligence in the Nigerian context has been under researched.  A 36- item survey questionnaire to measure competitive intelligence and...

Author(s): N. G. Nwokahand F. E Ondukwu

April 2009

The heat equation and the dynamics of labor and capital migration prior and after economic integration

In the article, the dynamic approach was implemented to the task of Pareto allocation of the factors for a region after economic integration. The regional flows of labor and value added of sectors were found to have opposite directions to each other, with their dynamics obeying the heat equation, while the dynamics of the capital to the equation of attenuated oscillations. In case of economic integration the spatial...

Author(s): R. T. Dalimov

April 2009

Customer retention practices of small, medium and large hotels in South Africa: An exploratory study

With the increasing competitive environment organizations are continually looking for innovative ways to not only acquired but also to retain their customers. The aim of this study is to establish the perceptions of hotel management of all sizes of hotel regarding the importance of customer retention practices. An interviewer administered, in office survey was used to collect data from a representative sample of 56...

Author(s): D. J. Petzer, T. F. J. Steyn and P. G. Mostert