African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 158

Table of Content: December 2010; 2(6)

December 2010

The influence of predictors on travel web site adoption among Malaysian travellers

  A research framework of travel web site acceptance was developed based ontechnology acceptance model and theory of reasoned action. This study examined the influences of web site effectiveness characteristics, social factors and Internet self-efficacy on future intention to use travel web sites. From a multistage cluster sampling among employees in selected organizations in the Malaysian...

Author(s): Norzalita Abd Aziz Ghazali Musa and Ainin Sulaiman

December 2010

Antecedents of PLS path model for competitive advantage and financial performance of SMEs in Thailand

  This research study focused on the antecedents of path model for competitive advantage and financial performance of SME’s with the key objective to view the level of effect of antecedents together with the mediation role of logistics, operation and marketing performances as the connected link of the entrepreneurship and leadership toward the competitive advantage and financial performance....

Author(s): Boonthawan Wingwon and Montree Piriyakul