African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 143

Table of Content: February 2019; 11(2)

February 2019

Assessing food attributes and marketing services of private restaurants on the campus of University of Abomey-Calavi, Benin

In Benin Republic (West Africa), the public student restaurant of the University of Abomey-Calavi is being criticized for its irregular and poor service. Therefore, private restaurants have settled on the campus streets to fill the gap. Which food attributes and marketing services do students value most? How do those restaurants compare with the Agro Maquis reference restaurant, which presumably offers modern catering...

Author(s): Barthelemy G. Honfoga, Jeremie S. Ohanete, Charles D. Tevi, Christelle O. A. Sedegnan and Max-Regis Ogounchi