African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 151

Table of Content: January-June 2021; 13(1)

March 2021

The role of brand experience in customer satisfaction and customer loyalty in Ayandeh Bank branches in Tehran

Many marketing executives are looking for a comprehensive plan for delivering quality services and products that will create a distinct and unforgettable long-term experience for customers when dealing with their brand. Various brand management experts believe that a company looking to enhance its brand experience in the minds of customers should have a plan to increase customer satisfaction as well as customer loyalty....

Author(s): Seyed Reza Agha Seyed Hosseini and Nicolas Hamelin