African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Table of Content: January 2012; 4(1)

January 2012

A study on time series data mining based on the concepts and principles of Chinese I-Ching

  This paper proposes a novel time series data mining and analysis framework inspired by ancient Chinese culture I-Ching. The proposed method converts the time series into symbol spaces by employing the concepts and principles of I-Ching. Algorithms are addressed to explore and identify temporal patterns in the resulting symbol spaces. Using the analysis framework, major topics of time series data mining...

Author(s): Shu-Chuan Chen and Chi-Ming Tsou

January 2012

The impact of effective customer relationship management (CRM) on repurchase: A case study of (GOLDEN TULIP) hotel (ACCRA-GHANA)

  The purpose of this study was to determine the impact of Customer Relationship Management (CRM) on customer loyalty in the hotel industry. The study was conducted at the Golden Tulip hotel, Accra.  The objectives of the study were to determine if (CRM) has an impact on customer loyalty, to determine if the practice of effective CRM in organisations leads to a long or short term financial impact, to find...

Author(s): George K. Amoako, Emmanuel Arthur, Christiana Bandoh and Rachel Kafui Katah

January 2012

Identifying important service quality parameters for major Indian food retailers- A case study

  This study attempts to codify the service quality dimensions within the scope of the Organized Retailing Sector in India. It is a known fact that organized retailing is making a strong impact in many parts of India’s growing economy. This research article studied the services quality of major food retailers by taking important services quality dimensions like physical aspects, reliability, personal...

Author(s): G. S. David Sam Jayakumar and K. Abdus Samad