African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 150

Table of Content: July-December 2020; 12(2)

November 2020

Collective action for improved market access among smallholder maize farmers in Masindi District, Uganda

Smallholder farmers dominate maize production in Uganda. They produce limited quantities of the crop and market individually. Collective action offers an opportunity of reducing transaction costs, increasing bargaining power thus making it possible to contract with large buyers for better prices. Masindi Seed and Grain Growers Association Limited (MSGGL) with help from Uganda Development Trust (UDET), African...

Author(s): Ssajakambwe Fred, Elepu Gabriel, Walekhwa Peter N. and Mulebeke Robert  

November 2020

The impact of M-banking quality service on customer’s satisfaction during Covid-19 lock down: The case of Bank of Abyssinia, Ethiopia

COVID-19 pandemic posed a great challenge for the financial industry in Ethiopia leading to an increase of mobile banking services which becomes a new normal and necessity for users of financial services. The study seeks empirically to test the impact of m-Banking quality service on Bank of Abyssinia customer’s satisfaction during COVID-19. A quantitative study approach and a descriptive research design with...

Author(s): Eyob Ketema and Yalemwork W/Selassie  

November 2020

Linking market access to improved nutrition among smallholder maize farmers in Masindi and Kiryandongo Districts, Uganda

Markets are stimuli for improved farm production and quality produce. Therefore, integrating rural households into market systems is essential for improved standard of living. Increased market access and commercialization makes households dependent on markets for services including food for consumption. This reduces dependency on own food consumption which in most cases offers limited variety foods as compared to market...

Author(s): Ssajakambwe Fred, Mulebeke Robert, Elepu Gabriel and Walekhwa Peter N.