African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Table of Content: June 2009; 1(3)

June 2009

Crop storage efficiency and market competitiveness: Case of groundnut and cowpea in Ghana

  Using groundnut (Arachis hypogea) and cowpea (Vigna unguiculata), this study empirically demonstrated the correlation between crop storage and economic competitiveness of producers, captured from the degree of market integration and producer shares of the prices paid by consumers, among others. Secondary data covering 1963–1997 were used and complemented with primary data. Results from analysis of...

Author(s): Bediako J. A, Chianu J. N and Dadson J. A

June 2009

Product development and organizational performance

  Product development is an important element of the marketing arsenal of any organization. Unfortunately many firms do not seem to realize it. Consequently, they develop strong arteries to innovation which rubs their performance really rough. This study, therefore, examined product development and corporate performance in the Nigerian brewing industry. Data were gathered from 32 officials drawn from marketing,...

Author(s): N. Gladson Nwokah, Elizabeth I. Ugoji and Joyce N. Ofoegbu