African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Table of Content: June 2011; 3(6)

June 2011

Brand perception in the function of strong brand formation

  The paper represents a part of the research regarding the consumers’ perception of the brands’ attributes. In the research, two test specimens were used. The selection of 35 attributes capable for describing the brands was made using the first, smaller specimen, and the second specimen, which included 1180 examinees, was used to determine the perception intensity of the attributes when the...

Author(s): Milan Stamatović, Danko Damjanović and Nebojša Zakić

June 2011

Testing weak form market efficiency of Indian capital market: A case of national stock exchange (NSE) and Bombay stock exchange (BSE)

Testing the efficiency of the market is an important concept for the investors, stock brokers, financial institutions, government etc. In order to develop an understanding of the stock behaviour various models are employed. The opening up of our economy has integrated our stock market with the world economy. The study is more important in the present era of globalised economies. This paper tests the market efficiency of...

Author(s): A. Q. Khan, Sana Ikram and Mariyam Mehtab