African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 145

Table of Content: June 2016; 8(3)

June 2016

Marketing of Jew’s mallow in Agbedranfo local area in the Southwest of Benin

This study focuses on analyzing the functioning of the marketing systems of jew’s mallow (Corchorus olitorius) produced in Agbédranfo (Dogbo), Southwest Benin. The methodological approach used was based on the Structure-Conduct-Performance paradigm (SCPA). A total of 60 producers, 28 retailers and 4 wholesalers were sampled. The results identified two jew’s mallow marketing systems based on sales...

Author(s): Patrice Ygué Adegbola, Christelle Marie Komlan-Ahihou, Anselme Adegbidi, Sounkoura Adetonah, Ousmane Coulibaly, Guy-Apollinaire Mensah and Cocou Muriel Dorian Montcho