May 2015

Understanding the effect of last name on acquisition timing in China

This research examines the effect of last name on acquisition timing for Chinese. Previous research suggests that there is a significant negative correlation between the depth of the first letter of surname in the alphabet and response time to acquisition opportunities in Western culture. This research illustrates whether this finding holds in Chinese culture over three studies. We find an opposite conclusion that the...

Author(s): Xi Chen and Guoli Yang