African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Table of Content: May 2011; 3(5)

May 2011

Changing face of entrepreneurship in India through innovation

  Entrepreneurship is the risk taking by innovators called entrepreneurs in an economy. Typically, entrepreneurship involves the creation of new products, new ways to produce products, or new businesses. Innovation is the intrinsic characteristic of every developed nation. Innovation fuels a nation’s growth, and a highly innovative country has the potential to reach pinnacle of prosperity.  The...

Author(s): Yograj Singh, Charu Agarwal and Ankur Bhatnagar

May 2011

International marketing planning and research practices of agribusiness firms in Zimbabwe

  According to the International Finance Corporation-World Bank Group (2010), “agriculture is still the single most important economic sector and source of employment in emerging markets. Seventy percent of the world's poor live in rural areas. IFC has made agribusiness a priority because of its potential for broad development impact and especially strong role in poverty reduction”....

Author(s): Gabriel O. Ogunmokun and Tafadzwa E. L. Nyanzunda