African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 145

Table of Content: November, 2014; 6(7)

November 2014

Perception of non Muslim clients about Islamic banking in Bangladesh

Banking plays a significant role in the economy of any country. Bangladesh is a Muslim dominated country and more than 80% of their populations are Muslim. These people have strong faith on Islamic rules and regulations and they want to lead their lives as per the canon given in the holy “AL- QURAN” (The religious book of Islam). But no Islamic banking system had been developed in Bangladesh up to 1983. The...

Author(s): Shahriar Parvez

November 2014

Impact of service marketing on healthcare management in Nigeria

The paper examined the impacts of service marketing on health care management in Nigeria. For this paper, simple random technique was used in selecting 200 patients from General Hospital, Ogbomoso. Data were collected with the use of both primary and secondary data and were subsequently analyzed by regression analysis through statistical package for board sciences. The results showed that service marketing has...

Author(s): Adedeji, Elijah Adeyinka