African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Table of Content: October 2011; 3(10)

October 2011

Macroeconomic dynamics and financial crisis in Nigeria

  This work as an empirical economics assessment examined the role of Nigerian domestic macroeconomic policies with emphasis on the management of the impact of macroeconomic variables on the global financial crisis in Nigeria. It applies VAR framework on annual time series data from 1969 to 2009. The paper opines that the Nigerian economy is far from converging towards a sustainable equilibrium in the short...

Author(s): Olowe, Olusegun

October 2011

Economics of palm oil storage and marketing in Imo State, Nigeria

  The major objective of the study is to determine the profitability or otherwise of palm oil storage and marketing among the people of Imo state of Nigeria. Data for the study were collected by the use of questionnaire purposively distributed among the respondents who processed palm oil stored and marketed by themselves and those who do not process the same. These data were analyzed using descriptive...

Author(s): Nwauwa Linus Onyeka Ezealaji

October 2011

Internet banking, consumer adoption and customer satisfaction

  Despite the importance of Internet banking in many financial institutions, fewer studies have focused on consumer adoption and customer satisfaction especially in the African setting. With technology implementation, a new phenomenon in Uganda’s banking sector and many customers has not yet embraced it, this study was conducted to determine the factors that influence consumer adoption of Internet banking...

Author(s): Andrew Musiime and Malinga Ramadhan