African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Table of Content: September 2011; 3(9)

September 2011

Psychographic measure of service quality of fastfood chain in Davao city

  Consumer behavior and consumer preference are two different but related areas in marketing. This study was conducted to develop a construct of service quality in the fastfood chains. Demographic characteristics of the respondents were interacted to simulate effects on the perceived quality of service. A total of 417 respondents participated in the study. Most of the respondents were in their teens or early...

Author(s): Adrian M. Tamayo

September 2011

Factors critical to the success of small-medium sized business marketing: A view from the tourism industry in Saudi Arabia

Small-medium sized enterprises have acquired increasing importance in recent years within the Middle Eastern states of Saudi Arabia and Bahrain where they are regarded as a significant component of the economy and creator of jobs. However, their marketing has often been deficient and this paper examines factors which are critical to success within the context of the countries’ tourism industries. Particular...

Author(s): Muhammad Asad Sadi and Qamar Iftikhar

September 2011

Evaluating web marketing of luxury lodges in South Africa

  The information-intensive nature of the tourism industry suggests that the Internet is important in marketing tourism destinations. This article evaluates the marketing related aspects of luxury lodge websites in Mpumalanga, South Africa. Through systematic sampling, 20 luxury lodge websites were selected from a population of 40 rated as four and five star lodges by the Tourism Grading Council of South...

Author(s): Corne Meintjes, Ilse Niemann-Struweg and Danie Petzer