African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 144

Table of Content: September 2014; 6(5)

September 2014

Globalization, technology transformation and economic growth (A case study of Pakistan)

How Economic Growth can be stimulated? This question has called the attention of every policy maker and economist to find the answer. What factors can affect the economic growth? The answer of this question is unclear so far. After the endogenous growth theory as given by Romer (1986, 1990), Lucas (1988) and Grossman and Helpman (1991) Knowledge is being considered as an important and endogenous determinant of Economic...

Author(s): Bushra Mushtaq, Syeda Azra Batool and Muhammad Afzal

September 2014

Fashion marketing: Strategies in the garment-making micro and small enterprises in Nakuru, Kenya

Fashion is very dynamic and way of life for humans in many consumer products, clothing included. In Kenya, the clothing industry is characterized by a dynamic environment and intense competition caused mainly by enlarged globalization, trade liberalization and importation of second-hand (mitumba) clothes. In this kind of environment, it is becoming increasingly difficult for an enterprise to maintain long-term success....

Author(s): Lydia N. Kinuthia, Keren G. Mburugu and MilcahMulu-Mutuku