Full Length Research Paper
References
Alreck PL, Settle RB (2004). "The Survey Research." Handbook (3 Ed.) New York: McGraw-Hill Irwin. |
|
Baran RJ (2008). Principles of customer relationship management (Thomson Higher Education, U.S.A. Berry LL (1995). Relationship marketing of services - Growing interest, emerging perspectives. J. Acad. Market. Sci. 23(4):236-245. |
|
Bose R (2002). Customer relationship management: Key components for IT success. Ind. Manage. Data Syst. 102(2):89-97 |
|
Churchill AG Jr, Dawn L (2002). Marketing Research Methodological Foundations, Eighth Edition, South-Western, a division of Thomson Learning. pp. 274-275 |
|
Cronbach LJ (1951). "Coefficient alpha and the internal structure of tests". Psychometrika 16(3):297-334. |
|
Dutka A (1995). American Marketing Association AMA Handbook for Customer Satisfaction, NTC Business Books. p25-26-27 |
|
Greene WH (2012). Econometric Analysis (Seventh ed.). Boston: Pearson Education. pp. 803-806. |
|
Grönroos C (2004). Service Management och Marknadsföring – En CRM ansats. Kristianstad: Kristianstads Boktryckeri AB. |
|
Hosmer DW, Lemeshow S (2013). Applied Logistic Regression. New York: Wiley. |
|
Karl Pearson FRS (1904). Mathematical contributions to the theory of evolution. |
|
Kotler P (2007). Principles of marketing. P 5. |
|
Malhotra NK (2008). Marketing research: An applied orientation, 5/e. Pearson Education India 2008. |
|
Neresh K (2009). Marketing Research – An Applied Orientation Malhotra, 5th Edition. P 300. |
|
Parvatiyar A, Sheth JN (2000). The Domain and Conceptual Foundations of Relationship Marketing."In: J. N. Sheth & A. Parvatiyar (Eds.), Handbook of Relationship Marketing. Thousand Oaks, CA: Sage Publications. pp. 3-38. |
|
Robson C (2002). Real World Research: A Resource for social Scientists and Practitioner, Blackwell Publishing pp. 50, 59. |
|
Samouel P, Money HA, Babin B, Hair FJ (2003). Essentials of Business Research Methods, Leyh Publishing, LLC p57. |
|
Saunders M, Lewis P, Thonhill A (2003). Research methods for business students. Financial Times/Prentice Hall. P 90. |
|
Xu M, Walton J (2005). "Gaining customer Knowledge through analytical CRM." Department of Strategy and Business Systems, Portsmouth Business School. University of Portsmouth. Ind. Manage. Data Syst. 105(7):955-971. |
|
Zikmund WG (2000). Business Research, Dryden Press, 6th Edition. P 50. |
Copyright © 2024 Author(s) retain the copyright of this article.
This article is published under the terms of the Creative Commons Attribution License 4.0