Abstract
This paper presents an overview of different research paradigms that are used in research. The aim of this article focuses on qualitative research. Qualitative research has gaining momentum for the past decade or so. Unfortunately, not many people fully understand how to conduct a well designed qualitative research. It is hoped that this article can provide some guidance and assistance to those who wish to embark o qualitative research.
Keywords: Paradigms, qualitative, quantitative, case, interviews, reliability, validity, ethics.
