Educational Research and Reviews

  • Abbreviation: Educ. Res. Rev.
  • Language: English
  • ISSN: 1990-3839
  • DOI: 10.5897/ERR
  • Start Year: 2006
  • Published Articles: 2009

Full Length Research Paper

Examining participation of university students in recreational entertainment marketing activities

Adem Pala
  • Adem Pala
  • Mugla Sitki Kocman University Faculty of Sports, 48000, Koketli, Mugla, Turkey.
  • Google Scholar


  •  Received: 16 January 2016
  •  Accepted: 02 March 2016
  •  Published: 10 April 2016

References

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Argan M (2007). Entertainment Marketing, Ankara: Detay Yayıncılık. pp. 25-80.

 

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Lieberman Al, Patricia E (2002). The Entertainment Marketing Revolution: Bring the Mogul, the Media, and the Magic to the World. Upper Saddle River, NJ: Financial Times, Prentice Hall.

 

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Novatorov E (2015). The Administered Public Recreation Marketing Concept. Available at SSRN 2656506.
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Özel C, Yuncu D, Coskun I, Sevil T, Yildirim K (2013). Rekreasyon Yonetimi. Editor; Argan, M. Anadolu Universitesi Yayinlari; S: 64. Eskisehir.

 

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Rayat A, Zaynizadeh M, Alizadeh M (2015). The Effectiveness of Social Media Marketing: The Impact of Viber Status updates on a sporting event of the academic. J. UMP Soc. Sci. Technol. Manage. 3(3).

 

Selvakumar J, Vikkraman P (2012). Attitude of the youth and entertainment in Coimbatore City. Afr. J. Bus. Manage. 6(44):10967-10973.