Full Length Research Paper
References
Akyildiz M (2010). Bos Zaman Pazarlamasinda Deneyimsel Boyutlar: 2009 Roke'n Coke Festivali Katilimcilarina Yonelik Bir Arastirma, Unpublished Master Thesis, Anadolu University, Medical Science Institute, Eskisehir. |
|
Argan M (2007). Entertainment Marketing, Ankara: Detay Yayıncılık. pp. 25-80. |
|
Arlı M, Nazik H (2004). Bilimsel Arastirmaya Giris, Gazi Kitabevi, Ankara. |
|
Arslan S (2011). The use of leisure time: Actıvıtıes of serious leisure and casual leisure. J. Educ. Fac. 13(2):1-10. |
|
Barn S (2005). Product placement and Bollywood movies: an exploration of industry structure, film themes and placement opportunities with indigenous and Indian diaspora audiences, in: Marketing: Building Business, Shaping Society, Proceedings of the UK Academy of Marketing Annual Conference, Faculty of Business, Dublin Institute of Technology. |
|
Goksel AG, Seraslan MZ (2015). Public relations in sports clubs: New media as a strategic corporate communication instrument. Int. J. Phys. Educ. Sports Health 2(2):275-283. |
|
Hackley C, Tiwsakul R (2006). Entertainment marketing and experiential consumption. J. Market. Commun. 12(1):63-75. |
|
Hoffman KD, Bateson JEG (2006). Services marketing: Concepts, strategies & cases, Mason, OH: Thomson /South-Western |
|
Horner S, Swarbrooke J (2005). Leisure marketing: A global perspective, Elsevier. |
|
Korkmaz B (2013). Genc Tuketicilerin Eglence Pazarlamasi Faaliyetlerine Iliskin Tutum Ve Davranislari Uzerine Bir Arastirma. Unpublished Master Thesis, Beykent University Social Science Institute, Istanbul. |
|
Larkin B (2015). An examination of fantasy sport participation motives and substitution versus attendance intention. Sport Market. Q. 24(2):120. |
|
Lee S, Seo W, Green B (2013). Understanding why people play fantasy sport: Development of the fantasy sport motivation inventory (FanSMI). Eur. Sport Manage. Q. 13:166-199. |
|
Lieberman Al, Patricia E (2002). The Entertainment Marketing Revolution: Bring the Mogul, the Media, and the Magic to the World. Upper Saddle River, NJ: Financial Times, Prentice Hall. |
|
Lu CY, Yeh WJ, Chen BT (2016). The Study of International Students' Behavior Intention for Leisure Participation: Using Perceived Risk as a Moderator. J. Q. Assur. Hosp. Tour. pp. 1-13. |
|
Novatorov E (2015). The Administered Public Recreation Marketing Concept. Available at SSRN 2656506. |
|
Özel C, Yuncu D, Coskun I, Sevil T, Yildirim K (2013). Rekreasyon Yonetimi. Editor; Argan, M. Anadolu Universitesi Yayinlari; S: 64. Eskisehir. |
|
Özgören F (2007). Bos Zaman Pazarlamasi ve Muzecilikte Bir Uygulama, Unpublished Master Thesis, Marmara University Social Science Institute, Istanbul. |
|
Rayat A, Zaynizadeh M, Alizadeh M (2015). The Effectiveness of Social Media Marketing: The Impact of Viber Status updates on a sporting event of the academic. J. UMP Soc. Sci. Technol. Manage. 3(3). |
|
Selvakumar J, Vikkraman P (2012). Attitude of the youth and entertainment in Coimbatore City. Afr. J. Bus. Manage. 6(44):10967-10973. |
Copyright © 2024 Author(s) retain the copyright of this article.
This article is published under the terms of the Creative Commons Attribution License 4.0